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Conversations for Action...the power training with the secret keys to effective communication Newsletter for Success Golf and
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A Business Plan for all time "Brad's tips helped me to book $5,000,000 in new business" If you are going to be in business then your should have a business plan. If you have not given your banker a business plan you might reconsider, because when you want to borrow money, the fact that you have been "on plan" for several years will help with the lending decision. Here is the most important part of WHY you should have a plan; if you can't write it down it can't be done! 54% of the 2005 Inc 500 had a formal business plan before the started their business. The following guide is what I used for 15 years and have used with my clients. It has helped focus the actions of everyone that has input into the plan. My clients have raised more money than they imagined, simply by having a plan. This is part of the Best Year Ever program. "Strategy is not the consequence of planning but the opposite: its starting point." Henry Mitzberg - The Rise and Fall of Strategic Planning You can make your plan shorter as you start learning the business plan process - but remember is you ever want to grow or if you want money for a venture, it will be easier if you have a plan AND if you have been using it for a year or two with some success. Statement of Purpose This is a concise explanation of the company as a whole. The objective is to show the critical aspects of the company in short paragraphs. The goal of this part of the plan is to explain to a person, unfamiliar with the operation of your Company, it' is the key elements and your future plan. This Statement of Purpose gives a reference point to what they will read in detail by the plan that follows. "We can be better than we really are if we make the effort." Stanley Marcus Description of the Business This general discussion of the company explains the unique market position or products produced, and why the company will work if a loan or investment is produced. (If you are not seeking financing explain why the company will grow or hold market share.) This description of the company is a general summary of the sections that follow. In this area the following points should be covered - Who and what your company is selling. What is the state of the overall market and how the company will develop its unique opportunity to create profits and repay loans or use profits to grow the company. This section should include a discussion of the operational parts, which include in-house verses outsourced labor, commission verses salary payments, pricing and market strategy. Next in this section should be who will do the work. There are two levels of skill covered; management by the owner or existing team and operational skill by the staff that produces the necessary products and services. This section should be limited to ten (10) pages or less and should give an interested reader a very through understanding of how the business will function and WHY it will be a SUCCESS. The details of each part of the Description of the Business can be handled in other parts; this section is designed to support your reason for being in your market with facts. The failure to plan is a leaders greatest weakness and it puts their employees at risk. How many pages on this web site have your read? If it is three or more then you are seeing the Secret of direct mail. If you don't see it call me and we can create it for your company. For the balance of the business plan go to the next page. "Having you as a coach has made all the difference... More projects, more work per client and increased cash flow; plus I've been named to the top 100 video producers in America." (click the links to read more)
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The Zen masters say, "One day with a master is better than reading 1000 books." You can improve your sales and develop a life long strategy that
puts you in the 20% category.